Fitness professionals provide assessment, counselling, exercise prescription, and leadership services that require keen motivational, technical, and organizational abilities. Along with strong interpersonal and communication skills, the practical and administrative skills of graduates are recognized by the industry and are paramount in the provision and management of safe, effective fitness and health programs. Graduates plan, promote, and deliver a wide range of services including activity and educational programs, which enhance the health and fitness of individuals in many diverse settings. The concept of wellness, especially the relationship between active living and wellness, is an integral part of graduates' learning. Additional areas where skills are exhibited include operation/management of fitness facilities, program administration and promotion, fitness testing procedures, planning/conducting of physical exercise programs, identification and management of safety and injury issues, and development of leadership ability and performance.